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My GST Guru – Project Overview

Recently, we worked with My GST Guru, a taxation and compliance service provider specializing in GST registration, filing, and financial advisory for businesses in India. Some background details about the project:

1️⃣ Established Market Presence – My GST Guru had built a strong reputation in the taxation and compliance sector, catering to startups, SMEs, and large businesses.

2️⃣ Content & Authority – The website had published 200+ in-depth articles on GST, tax laws, and business compliance over the last 5 years, providing valuable insights to business owners and entrepreneurs.

3️⃣ Initial SEO Metrics – When we started working on SEO, the website had:

Domain Rating (DR): 35
Monthly Organic Traffic: ~2,500
High competition with major financial advisory firms in the industry

Our goal was to enhance organic visibility, improve keyword rankings, and drive high-intent leads for GST and compliance services. Through strategic SEO optimization, content refinement, and authority-building, we achieved measurable growth in search performance and lead generation.

LOGO IDEATION ⭐

My GST Guru – Challenges Faced

While working with My GST Guru, we encountered several key challenges that needed to be addressed for sustainable growth and improved online visibility:

1️⃣ High Competition in the Taxation Niche – Competing against well-established financial advisory firms and government portals made ranking for high-intent keywords challenging.

2️⃣ Low Organic Visibility – Despite having 200+ articles, the website struggled with low keyword rankings, limited backlinks, and a Domain Rating (DR) of 35, impacting its organic reach.

3️⃣ Content Optimization Issues – Many existing articles lacked proper SEO structuring, targeted keywords, and user engagement strategies, leading to underperformance in search rankings.

4️⃣ Lead Generation & Conversion – While the website attracted traffic, conversion rates were low, as visitors were not effectively guided toward service inquiries or consultations.

5️⃣ Technical SEO & Performance – Issues such as slow page speed, missing meta tags, and inconsistent internal linking affected the overall site health and search engine performance.

Tackling these challenges required a strategic SEO and content marketing approach, along with website optimization to boost rankings, improve engagement, and enhance lead generation.

BUSINESS CARDS ⭐

LETTERHEAD ⭐

My GST Guru – Social Media & Branding

Branding goes beyond just a logo—it’s about consistency, trust, and engagement. At My GST Guru, we leveraged social media to educate, engage, and convert our audience.

✅ Consistent Branding – Uniform visuals, messaging, and tone for strong brand recall.

✅ Value-Driven Content – Simplifying GST, answering FAQs, and sharing expert insights.

✅ Engagement & Trust – Interactive posts, client success stories, and industry updates to build authority.

Social media isn’t just for visibility—it’s a gateway to credibility and conversions. 🚀

SOCIAL MEDIA POSTS ⭐

What did we do?

Creating and publishing content

Rest was handled by our in-house experienced writer who knows the product and industry well. Here are some quick points we checked before re-publishing any article.
Ensure the content has information gain
Add internal links
Contextually mention semantically related phrases (taken from GSC) in the article
Re-publish with the current date
Submitting the URL in Google Search Console so Google can notice the changes sooner

The result?

The best part?

Our team

Meet our friendly team
of professionals.

Diptesh Das

Founder & CEO

Roumi Roy

Associate Manager

Saumya Jain

Senior Managers

Arkaprava Roy

Senior Managers

Divyanshu Gupta

Editor and Sr. Writer

Anushka

Company Writer

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If something is
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Thanks

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