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Merchant Cash Advance Software

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100+ Clients And Counting

Background of the project

This was work done recently for a Merchant Cash Advance Software based out of the USA. They were in to B2B SaaS and we handled their Community management:

 

This was a new company

  • The niche is not yet popular and demand across sophisticated platforms like FB has ruined the market 
  • They were already doing SEO but wanted to focus more on networking aspects
  • They wanted to pull in a brand out of the box to push qualified merchant prospects down the pipeline.

 

The idea was to bring scattered Merchant cash Advance communities under one roof. And we suggested them to build the first sophisticated subreddit for MCA professionals


Since most platforms were either full of spam or pretty much dead, and we didn’t want to make it a completely closed community, we chose Reddit to host.

Challenges before working

Before we started our work, the company was about to plunge into a sea of zero expectations. The only search market that was available was:

Note the competitiveness with paid positions. Also, there was absolutely zero search demand for MCA community and only players dominating were:

 

debanked.com

funderintel.com

dailyfunder.com

So we decided to focus more on the Social Media side to attract potential eyeballs from the topical communities like:

 

Alternative Finance

Sales

Underwriting

Payment Processing

Business Loans

Results we achieved ⭐

What did we do?

Here is the complete process that we followed:

 

We analysed the existing communities on the forum and found that there’s a market for this industry. The only challenge that we had was it was too competitive and needed to be authentic in order to work.

 

We worked in 5 parts:

 1.In-Community Content Strategy

 2.External Community Content Strategy

 3.Engagement

 4.Social Media Marketing

 5.Backlinking

In-Community Content Strategy

External Community Content Strategy

Engagement

Social Media Marketing

Backlinking

Our team

Meet our friendly team
of professionals.

Diptesh Das
Diptesh Das
Founder & CEO
Roumi Roy
Roumi Roy
Associate Manager
Saumya Jain
Saumya Jain
Senior Managers
Arkaprava Roy
Arkaprava Roy
Senior Managers
Divyanshu Gupta
Divyanshu Gupta
Editor and Sr. Writer
Anushka
Anushka
Company Writer
Shobhit Chawla
Shobhit Chawla
Developer

They talk about us

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Anni Picaz
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Matt Post
Matt Post

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