Copywriting That Drives Action and Delivers Results

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Background of the project

The website is a B2B brand, a leading print on demand platform in India. They have built a strong brand over the years.

However, they wanted to scale their traffic and beat their competitors by creating more content and planning topical hubs around print on demand, eCommerce, custom printing, and dropshipping.

Results we achieved ⭐

Improved the organic traffic metric by 14% in 3 month comparison

Setup the conversion tracking and generated 200,247 CTA clicks in a month.

What we did

Fixing Keyword cannibalization issue

In the initial days, the website owner and their marketing team had published 100s of articles and many of the articles were targeting the same keyword— which resulted in poor ranking distribution for our target keywords.

So, the first thing we did was identify the keyword cannibalization issue and fix them with the following:

1.Merging duplicate pages

2.Redirecting low-value pages to the higher-ranking pages

3.Fixed the internal linking for the primary page

NOTE: We ensured that we have one page targeting our primary keyword, instead of having multiple pages trying to rank for a single keyword.

Updating existing content

When we started the project, we found almost 300+ articles published under the blog subfolder. But the shocking thing was that only the top 10 pages were driving almost ~70% of the total blog’s traffic.

Total blog traffic

Top 10 page traffic total

14304

10138 (~70%)

So, we started updating our posts and improved their ranking instead of creating new ones. This helped us improve traffic quickly.

Setting content guidelines and training writers

Our client was also struggling to create quality content as the content lacked research and accuracy in the first place.

To fix this issue, our team created a content guideline and gave multiple training sessions to the writers to help them understand semantic SEO, information gain, and many other technical aspects of quality content.

Creating topic clusters and content hubs

We have four primary pillar themes for our website— eCommerce, dropshipping, print-on-demand, and custom printing. Considering these themes, we have done keyword research to build topic clusters.

Also, we organized the existing content and created a library of lessons for our target audience. This helped us to build a learning centre for users who might become a customer in future.

Custom schema markup

We are a firm believer in using custom schema markup to provide additional details about the brand to Google. We have created custom schema types for this brand for product pages, the homepage, and About Us page.

Setting up conversion tracking

The website did not have any goal-tracking process. As a result, there was no way to know which pages were driving the most and least conversions.

So, we set up the entire conversion tracking process.

Our team

Meet our friendly team
of professionals.

Diptesh Das

Founder & CEO

Roumi Roy

Associate Manager

Saumya Jain

Senior Managers

Arkaprava Roy

Senior Managers

Divyanshu Gupta

Editor and Sr. Writer

Anushka

Company Writer

Shobhit Chawla

Developer

Reviews

They talk about us

View all

I was looking for a good freelance writing service agency who could provide me with high quality contents for my beauty, travel & lifestyle website. While doing the market research, I came across Pro-Riterz, and without wasting any more time, I reached out to them via Facebook. I must admit that I am highly impressed with their work. They always deliver well-researched, interesting content right on time! They are active, talented, efficient, and highly dedicated to their work:) If you are also on the lookout for an efficient and talented writer team for your blog or a commercial website, please contact Diptesh (the CEO) and his team @Pro-Riterzy writing service.

Anni Picaz

I've been working with Pro Riterz
for the past few months and I'm
definitely impressed. Their writers
always do thorough research and
follow the briefs. The writing is of
high quality at an affordable price.
Not to mention I like working with
Diptesh. He is an excellent
communicator, always making
sure my expectations are met.
Overall, I highly recommend
Pro Riterz for any online publisher.

Camden Taylor

Working with Diptesh has really
brought up my level of professional
content writing. I was using many
different online content services,
but would always have to go back
and edit the articles for bad English
and even worse SEO. ProRiterz gets it
perfect every time, I can post directly
to the dashboard and BOOM, Rankings!

Chris Labbate

I've been using Diptesh's writing service
for 2 months now. Everything has been
delivered on time complete with
Grammarly and Copyscape scores.
Quality is great and value for money
is good too. My current month is
2 complex projects with precise Instructions.
I received the first article yesterday
which looks excellent. Highly recommended.

Rick Lomas

It has been great working
with Diptesh to help me
write content!
He's provides articles in a
timely manner and is able
to take the outlines I provide
and turn them into
well-written pieces of content
I can use on my blogs!

Day Nic

During my 15 years in
the content marketing
industry, I worked with
100s if not 1000s of
writers. I have high
standards and Diptesh
and his team are one of
the best agencies we
are working with at the
moment.

Highly recommended!

Danail Donchev

Great service and
very professional.
Quick turnaround
and are always
straightforward
in their approach.

Aleksandar Pantelić

Exceptional value content
and always delivered timely
fashion. I'm really happy to
have come at Pro-Riterz
and hope to be using for
a long time.

Matt Hulland

Diptesh provides a great
content writing service.
The quality of the content
is well written, and there has
been a good amount of
research put into it.
Happy to recommend him.

Kyle Arnold

The content provided by
Diptesh is always well
researched. His writing
style is engaging and the
grammar is on point.
He always delivers on time.
I highly recommend him.

Daniel Kovacs

Great Communication,
friendly price.
If something is
wrong always
fixed on time.
Thanks

Povilas Kuklys

Good team of
writers with
excellent
communication.