Content Marketing Strategies Archives

How to create successful data driven content

Vaibhav Arora / November 2, 2021

As we always say, “content is the king.” It applies well in your online business. With over 70 million blog posts created on it every month, WordPress alone has made it quite complicated for content marketers to stand out from the crowd. In recent times, the term data-driven content marketing strategy has been used quite often. The reason for the popularity of the term is that, in today’s cut-throat competitive world, you can’t rely on your stars to make your business a hit. What fuels your marketing engine is the content that you use to drive your business. A unique content strategy will help you reach out to a wider audience, build brand identity and place you separately from the rest of the community. Data-driven content helps you strategize better marketing policies which in return will give you increasing returns. In this blog, we’ll discuss how to create successful data driven content to increase your conversions and also understand the content driven definition. What is data-driven content? Data-driven content, is a content marketing strategy that uses both quantitative and qualitative data to identify buyers’ needs, actions and motivations. In other words, it helps you identify your buyer personas, and in return, you can create audience specific content. Data-driven content marketing strategy includes analyzing and measuring every interaction your buyers have with your brand. Some of the buyer activities that help you gather data about your buyer personas are- what products buyers search most often, their purchases, their interaction with the brand’s social media pages, among others. You can use these data to form content topics that will resonate most with your audiences. Using customer analytics as a marketing tool will ensure rapid growth as the customer can engage more with such content and develop loyalty towards your products. Now let’s find out some tips to create successful data-driven content. Tips for creating successful data-driven content Decide content goals and objectives The very first step towards creating data-driven content is setting content goals. To set your content goals, you need to understand your business goals and identify your target audience. Setting perfect goals and segmenting the funnel stage is the secret to ranking higher in search engines and getting more links. You’re not supposed to create content just for the sake of creating it. If you want to see more conversions, create well-researched and purposeful content. Before you create the content, you need to find the answer to a few questions- Understand your audience A secret to a successful data-driven content strategy is knowing your potential customers. You need to collect data that answers questions like customers’ preferences, habits, and needs. Nowadays, different analytical tools are available to understand customer demographics. Some of the popular among these tools are- google analytics, kissmetrics and Moz pro. These tools will help you understand- customer age group, gender, job title, location, average income, monthly spending, their emotional triggers, their pain points. You can additionally include a data collection form on your website. Incorporate a form that requires customers to write their email address and add a few additional questions like gender, company, designation etc. Such data will assist you in understanding buyer habits, content types your customer likes to engage and the kind of communication channel they prefer. Do deep data analysis Deep data analysis is a crucial part of creating successful data driven content. Let’s understand this in different categories- Content analysis You will have to do in-depth research regarding the content topics that are most searched. These content topics should represent your content niche and represent your brand voice. Content analysis also includes doing a deep survey of all social media platforms. You need to find out in which social media platform your prospect audiences are most likely to hand out and present content accordingly. Website analysis Website analysis includes doing an in-depth SEO analysis of your website. You can use multiple tools for this search engine optimization analysis. Such a survey would help you find out which blogs or content topics are most searched and read by your customers. Once you get the data, you can formulate your website content accordingly. Keyword analysis Just like content analysis, keyword analysis also plays a crucial role in creating successful data-driven content. Keyword analysis would help you find out relevant, trending keywords which are most searched by people. If you’re wondering how to conduct a keyword analysis, well, it’s quite easy. There are multiple keyword research tools out there like Semrush, BuzzSumo etc., which will show you trending topics for primary keywords. Find the keywords that are trending for your niche and create content accordingly. Competitor analysis In an environment where every business is thriving to be the best, ignoring your competitor’s content strategy would be the biggest mistake you can make. To go hand in hand with your top competitors, go through their website and social media platforms, check their blogs and other posts. Now figure out their content strategy, communication technique, content formats and their most popular topics. Use these data to devise your unique content strategy. But make sure not to entirely copy theirs, as your audience will directly find out the similarity. Apart from forming a bad image, copied content can have legal repercussions as well. Create your content keeping in mind the buyer persona Doing a deep analysis of your audience might have helped you understand which type of buyers are visiting your website or social media the most. Your duty now is to create content, keeping in mind those buyer personas. Just like a definite style of clothing does not suit everybody’s interests, a single style of content won’t cater to all your audience. While writing each piece of content, keep in mind your buyer personas. You should never write content for a faceless audience. The goal here is to establish an emotional bond with them, hence having a purpose while producing any particular content. For instance, if your customer base includes both young girls and middle-aged

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Website Content Audit: Steps that You Can’t Miss!

Vaibhav Arora / October 27, 2021

Heads up! “What is it, I pray tell, that strikes the fear most among the bloggers and most experienced marketers of all?” asked the curious mind. “The content audit,” came the response from an experienced soul. We spend our time thinking about how to achieve our content goal. We keep creating content and distributing it according to a full-proof plan. But, for one moment, hold back and look at all that you have created till today. Are you keeping track of how those are performing? Or, have they been buried under the ruthless grave of time? Most of the time, we lose track of such regular checks. And, as a result, these contents are rarely reused and revisited. Years later, these contents become stale and irrelevant. But, a regular and well-executed content edit can help you identify the contents- needed to be improved or be repurposed into some other formats. Thus, you can make them as fresh and good as the day of their creation. Today, you will know how you can perform a website content audit by yourself or use the website content audit tool for the job. What is a Website Content Audit? A content audit is a process where you systematically analyze and assess all your content on the website. Thus, you find out the relative strengths and weaknesses that have piled over throughout the time. Evaluating the strengths and weaknesses will help you make future content strategies, develop your content workflow, and efficiently adapt to the current marketing goals. But how do you know when your content needs auditing? Well, it should be a regular process, meaning that whether you see any sign or not, you should keep auditing it periodically. However, there are some signs that you might notice telling you when the audit is of utmost necessity. In most cases, you will see a drop in web traffic forwarded to your website. In short, you will see a sharp decrease in your traffic. It happens mostly because of outdated keywords or the ranking of the same decline over time. At this point, you need to seek help from a website content audit service, experienced and skilled in such tasks. However, you can run an audit yourself as well. Here’s how: How to Audit Your Content? I would suggest going for an expert website content audit service if you want a professional audit. However, it is not always necessary if you can maintain these small habits that I’ve mentioned below. Auditing website content is easy as long as you are regular. If you keep delaying this stuff, it will only pile up over time, leaving you with more volume to be looked into. Anyway, let’s see these website content audit tips below: Identify the Decaying Content Content decay is an unstoppable thing. It happens gradually over time. When it comes to blogging or content marketing, most of us are charmed with the idea of new content. Of course, Google has a taste for fresh content as well. But, you might be thrilled to know the possibilities of how you can repurpose content into other forms. But to do that, you need to identify the decaying content. When it comes to Google searches, the search engine has three parameters to qualify content as ‘fresh.’ These are: Now, by running a content analysis, you can easily determine which of your content is seeing a decrease in traffic. Thus, by pointing out, you can plan your strategy accordingly and update those as well. Therefore, it will be easier to plan which of the parameters would suit it best. Consider Keyword Rankings I don’t have to teach the importance of keyword ranking to a person such as yourself. But, you should know the ranking is one of the primary indications of content auditing. If you see a dip in keywords ranking, you would also find it affecting the overall scenario. When keyword ranks drop, you lose your audience. One way to fix it is to check your competitor’s ranking. As you see where your competitors are standing, you can check which keywords they are using or whether they are using any synonyms or some other terms perhaps. And, once you find that, you should think about targeting the same on your meta-data and on-page copy. Once you know what keyword changes are necessary, you can update your content accordingly. On-Page Copy While auditing your content, your goal is to repurpose it for better opportunities. As I have recently talked about the importance of keywords ranking, I can’t possibly remove the opportunity that might come with including newer keywords- the ones relevant now. So, you have to focus on the on-page copy. While doing so, you must not get into keyword stuffing. It should fit into a sentence naturally without making it sound awkward. Think logically while putting new keywords into the existing content. More importantly, think as a reader. If you force keywords into the copy, it will create a terrible UX, which in terms will hurt the page performance. You can also update content by including relevant sub-topics that would directly savor the answers your audiences need. Follow Page Format Competitor research should not be limited to what keywords they are using or what pain points they are pointing out. Remember, Google is not a child anymore. It goes beyond the typical boundary of keywords into the mindful aspect of readers. So, the formatting of your content plays a crucial role. You should follow the formats of your competitors or try to create a better one. And for that, follow the ones on the top of the SERP. You should also see the People Also Ask section for better understanding. Formatting is crucial and increases the readability of your content. Hence, you should keep it updated. You can follow this content audit checklist to decide the layout of your page: Add Image Alt Tags Alt text helps your image to load quickly. It might not seem to

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How to deploy content effectively to maximize ROI- [Curated tips for businesses in 2021, from the man himself]

Vaibhav Arora / May 12, 2021

It happened when I was struggling to get clients in the early stages of my career. I had no clue about the clients’ intention behind buying Content. I was like, “They are paying so much money for just an article? What for?” Fast forward to 2020, I realized how important Content is. Even if it wasn’t back then, in this decade, you’ll have to tame Content. You build a business, put all of your savings hoping to get the best marketing team available, and get a shiny new website designed. Still, there’s no spike in the ‘Traffic’ or the ‘Leads’ region. Sadly, that marks the beginning of your end. Now, what could have possibly gone wrong, when you’ve done your studies, market analysis and got all the stuff you need to ensure your business becomes a success? The Content Marketing Strategy wasn’t in place. Just writing some optimized blogs using SEO content writing tool, or paying someone to do so, isn’t enough. How to plan and deploy them effectively is just as important as the writing. And I’m not the only one who has this unpopular opinion. Jim Beard seconds my thoughts as well. Jim Beard, who is the host of X’s and O’s show and Content Chop Shop, eats and breathes Content. He can’t imagine his life without Content in it. And that doesn’t just mean text. It can be in the form of a video, a podcast, or a live session. I was humbled when Jim agreed to be interviewed on our show Pro-Panel, and it was a perfect hour. Starting at why he chose Content to be his Bread and ‘Jam’, to helping others stand out, enhance their brand and content distribution channels – we laughed and talked about a lot. Content, no matter which business you’re in, plays the most important role in making you stand out. There are probably a lot of Content Marketing blogs out there, but why do the majority of the people prefer Content Marketing Institutes? There are lots of SEO content writing tools out there for writers, but how many of them do you know about, besides Grammarly? And many more. Once you know how to play your Content Game right, all of a sudden, there will be no competition. Dominating a niche is just a matter of time if you know when and how to shoot the right Content. In our session, we asked Jim Beard a number of questions that are given below: There’s only one way to find answers to the above questions, let’s catch up with Jim Beard! The investments made into your business are meant to bring you returns, and deploying the right Content can literally do that. “You need to be the scroll stopper” And that’s the key to the success of any online business nowadays – Attention! An average American consumes around 100,000 words worth of Content every single day. People around the globe, cumulatively spend around 11 billion hours every day on social media, consuming Content. So to get attention out of the overwhelming amount of Content, you’ve got one shot to call – Be the scroll stopper. No wonder these consumers are consuming more than double after the pandemic hit us! The world is locked down, with work from home being normalized and online streaming applications and social media are enjoying their high time. Circumstances are literally in favour of online business persons and the right Content writing template and Strategy can have a long term impact on the mind of the consumers. A once-in-a-lifetime opportunity is now. Miss it at your own responsibility.